Remove the unknown
from your content efforts
I like to start my best client relationships with an open conversation about what your goals are, and what you need to achieve with content. The come start from there!
Frequently Asked Questions
If you're still unsure if content strategy is something you should invest in, have a look at the most pondered questions below.
What exactly is content strategy?
Content strategy is a high-level planning approach to developing content that delivers on business goals. Having one ensures you are creating the right content for the right audience in the right place.
Is it really something my business needs?
Definitely. If you've ever made a video or written a blog post without really knowing what it's impacting, you'll understand. Put your hand up if you publish blog content because the calendar says so...
Where do I start with SEO and keywords?
Search engine optimisation ensures that your website shows up in searches. To start, find out what questions your audience is asking. What problem is your product or service solving? Then check out the competition and talk to your customers. What words and phrases are they using? That's where it starts.