When I was working in Atomic, I worked on a lot of projects with Salesforce, but one, in particular, stands out.
Small businesses can face many problems when starting out. One that might be overlooked is how, with an ever-expanding workload, they might not have time to dedicate to all of their customers.
Nothing like the time they dedicated to their first customer. So Salesforce wanted to remind them that they still can.
With a purpose-built landing page and self-assessment tool, sales managers could test themselves and get the resources they need to improve.
I worked with the team to develop the user journey from first campaign contact to tool completed and ensured this was surfaced through the UX on the page.
See the campaign video below:
If you need some advice or help to ensure your content journey is up to scratch, let’s see how I can help.