SEO & Content Strategy for a Boutique Guesthouse

Breac.House homepage

Breac.House is a new and exciting modern retreat at the far edge of Ireland.

It was created by an ambitious and passionate couple that wanted to marry their love of Donegal with their own ideals: sustainability, celebrating local produce and craft, beautiful food, and amazing architecture.

The challenge

As a new business, Breac.House needed a website that was optimised to attract the right visitor and a content strategy to keep engagement levels up during seasonal and off-season periods alike.

The solution

I worked with the design agency that gave life to the Breac.House brand, aad, to ensure the website was up to scratch in terms of UX and SEO. We needed to make sure the site and its content worked hard to attract and convert the right traffic.

I created a content strategy framework for the team so that the Breac.House team could take it away and make it work for them to complement the promotional activity they were already doing.

The results

Organic search is now the number one source of traffic for the website and high-engagement, high-performing  content is being produced consistently to complement other marketing activities

If you run a local business, let’s talk about how we can make sure your website is your most powerful tool.

Contact me now

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