Copy & Content

Content Strategy for an Advertising Agency

Content Strategy for an Advertising Agency
Project Date
2017
Client
Atomic
Industry
Advertising & Media
Services Provided
Copy & Content
Content Strategy
Description

In a time of change for the agency, Atomic wanted a web experience that reflected the new direction of the company.

Objectives

With three expert offerings to convey, each with a unique audience with unique problems, three entirely different content and SEO strategies were required.

‍Atomic Sport - Marketing solutions for rights holders to help them secure sponsorship deals.

Atomic DNA - Employer branding and recruitment advertising specialists.

Atomic B2B - Advertising and marketing solutions for complex Tech and B2B companies.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ddsf
  • sdfdsfs
  1. sddf
  2. sdfsdf
dasdas

The process

For each offering and website, I created a bespoke content strategy, a PPC and SEO plan, and inbound marketing framework. 

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