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Content Strategy for a Global Agribusiness Consultancy

Sector: Global Agribusiness and Food Consultancy Firm My role: Content Strategy, Copywriting, SEO Project objectives: Create a communication and content strategy to attract the right audience and drive quality leads Spec out a high performing website that was easily found…
Seque in-app copy

UX Writing for a Productivity App

Seque: A UX Writing Case Study Seque is an app that helps people focus and get their best work done. As a productivity app, simplicity was key.  My role: UX discovery Voice and tone creation UX copywriting Website copywriting An…
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B2B SaaS Company Content Consulting

Developing authority for a software company Copywriting SEO User journey mapping The situation CompeteIQ is a competitive intelligence platform that empowers businesses to beat the competition. It allows marketing and sales teams to monitor, curate, and communicate competitive information in…

Copywriting for a Tech Startup

One Click License One-Click License (OCL) is a London-based tech startup that specialises in making copyright compatible with technology. Its proprietary technology help rights-owners track, clear, monetise and license any use of media for user-generated content on any device anywhere in…
Irish Advantage homepage

Content Strategy for a Government Agency

The Irish Advantage The challenge In response to Brexit, Enterprise Ireland needed a hard-hitting solution to help Irish exporters attract international customers.  Customers that are most likely on the lookout for new partners outside of the UK. The solution Working…
Breac.House homepage

SEO & Content Strategy for a Boutique Guesthouse

Breac.House is a new and exciting modern retreat at the far edge of Ireland. It was created by an ambitious and passionate couple that wanted to marry their love of Donegal with their own ideals: sustainability, celebrating local produce and…
Salesforce first customer

UX and CRO for Salesforce

When I was working in Atomic, I worked on a lot of projects with Salesforce, but one, in particular, stands out. The challenge Small businesses can face many problems when starting out. One that might be overlooked is how, with…
Microsoft homepage

UX & Content Strategy for Microsoft Partner Training

Microsoft has a hand-picked selection of training partners who they work with to enable them to sell, up-sell and train in Microsoft products. The challenge The process was there, but the right learning portal was not. The solution We developed…
Atomic Sport

Content Strategy for an Advertising Agency

The situation In a time of change for the agency, Atomic wanted a web experience that reflected the new direction of the company. With three expert offerings to convey, each with a unique audience with unique problems, three entirely different…
Homestay.com easyJet ad

SEO & Copywriting for a Travel Company

During my time working with the global travel brand Homestay.com, I was tasked with creating a tone of voice for the brand and reframing the website experience to complement it. I also managed the blog – writing SEO optimised posts…