Irish Advantage homepage

Content Strategy for a Government Agency

The Irish Advantage The challenge In response to Brexit, Enterprise Ireland needed a hard-hitting solution to help Irish exporters attract international customers.  Customers that are most likely on the lookout for new partners outside of the UK. The solution Working…

Salesforce first customer

UX and CRO for Salesforce

When I was working in Atomic, I worked on a lot of projects with Salesforce, but one, in particular, stands out. The challenge Small businesses can face many problems when starting out. One that might be overlooked is how, with…

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SEO & Copywriting for a Travel Company

During my time working with the global travel brand Homestay.com, I was tasked with creating a tone of voice for the brand and reframing the website experience to complement it. I also managed the blog – writing SEO optimised posts…