A Content Strategy Consultant
Hi there! I’m Kim, and I’m the force behind The Content Strategist.
My favourite analogy of a content strategist compares us to doctors. Bear with me here, it’s less far-fetched than you might think. 🙂
Too many startups and small businesses dive into writing and creating content before they take the time to understand who their customers are, where they are reading and watching content and what questions they have that need answering. In short, they don’t know their customers’ content journey.
Content strategy does this. It helps us diagnose the what needs fixed in your content and prescribe the right plan.
It’s a high-level approach to understanding what content to create to win more business and convert more customers.
And it’s more than just a blog post. It involves research, SEO, and user experience.
I know that none of these can exist in isolation, so I work with the best businesses to understand their customer and the journey they go on when they first learn about the business. When we know this journey, we can optimise it for an amazing customer experience so that they convert to YOU.
I help startups and high-growth SMEs to align their content efforts with business goals. I'm a digital strategy consultant with a particular focus on content consulting, communications strategy and conversion optimisation.
How can I help you?
Knowing if you've got the right person for the job is tricky. Here's how I think I best help my clients. If you're not sure, contact me and ask any questions, queries, requests or riddles you may have. I’d love to hear from you.
Choosing an expert
You’ll be able to rest assured that your content plans are in good hands, and get back to what you do best, knowing that part is taken care of.
Easy and honest
It starts with an open and honest conversation about what your goals are, and how you see your content working to reaching these goals.
A clear plan
You can stop guessing about the right course of action. We’ll unearth the customer data and insights that will inform the right course of action. It’ll be so obvious you’ll pinch yourself for not knowing sooner!