Aligning business goals with the content that solves for them.
High-converting copy for websites, email programs, and social media. Long-form content for blogs and white papers.
A full suite of SEO and conversion optimisation services to improve organic rankings and fix leaky funnels.
In response to Brexit, Enterprise Ireland needed a hard-hitting solution to help Irish exporters attract international customers. Customers that are most likely on the lookout for new partners outside of the UK. Working as a content strategist as part of the project in Atomic, we developed a campaign and a website that would do just that: The Irish Advantage.
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With a new brand name and an upgraded product, CompeteIQ needed a refined position and a communications strategy to match; to get the word out and to start generating quality leads.
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Farrelly & Mitchell’s business is in a particular space, with customers who have unique needs and consume niche industry content. Their communications needed to prove that they are the expert, and have the information, contacts and experience to help their clients’ businesses grow.
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Content is a scary word these days. Plenty of businesses dive into writing and producing things before they take the time to understand some pretty important things. Things like who their customer really is, what questions they have, where they happen to be hanging out, reading and watching content and how best to help.
Content strategy helps us to get a snapshot of content across the business, diagnose problems and prescribe the right plan. It’s a high-level approach to understanding what content to create to win more business and convert more customers. And it’s more than just a blog post. It involves getting up close and personal with business goals, industry and audience research, making SEO and conversion decisions, all while keeping the user and their needs the priority.
As a content strategy consultant, I work closely with clients to understand their users and the journey they go from the first impression to becoming a customer. When we know this journey, we can optimise it for the amazing customer experience they deserve.
Do you need a topic-specific piece? I've produced news and feature articles and blog posts for brands like Stack Overflow and Enterprise Ireland. I've covered topics like AI & 5G, agribusiness and software, fintech, health-tech and pharma, and more. I've interviewed CEOs of small and large companies, government representatives, engineers and doctors to get to the nub of a story.
